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3 Little Known Secrets About Profitable Business Cards

by Greg Nunan

When people set up a small or home business enterprise, among the first things on the check-list to complete is the printing of business cards. My own perspective is most people's cards are an extensive waste of cash, or at best, not an effective advertising tool. Outlined in this article, we are going to look at business cards and the article will close out with Three Tips to Make Your Business Card Rock. Let's go!

I want you to get your business card right now as we'll study it. It appears strong, and I'm certainly not penning this article with the intention of making your card creator feel bad, however I'd be willing to gamble my house that the card in your hand is usually an unsuccessful advertising tool. Now, before I go on more, it's very important at this stage to be familiar with this golden nugget of sales and marketing...

A sale opportunity is only ever going to take place for you if you reach the right person, at the right time, with the right product, as well as the right offer.

Your advertising and marketing material (e.g. your business card) has got to tackle points 3 and 4 above. Your marketing strategy has got to look after points 1 and 2 above. Think of this for a moment... every time you hand out a business card, the potential purchaser will make one of 3 choices:

1. Purchase from you now, let's say sometime within a couple of days

2. Buy from you later on, may be anytime after 48 hours

3. Come to a decision not to ever buy from you. This choice might take place either soon after they you/get off the telephone from you, or perhaps a short time later, perhaps days, weeks or months in the future.The simple truth is, each time you give out a business card, your goal is usually to have that potential purchaser buy something from you either right now, or in the future.

Not everyone that makes a purchase does so "on the spot". So your card simply needs to "keep you in the game", to present you with a shot at generating a sale at some stage. The instant your business card gets thrown away or placed with the many other cards that the potential customer is hoarding, you're as good as dead in the water due to the fact that client is just not coming back.

Many cards are exactly the same: Business name or perhaps a logo to the left and contact information on the right. Precisely what does the card in your hand resemble? Similar? If I am mistaken about anything at all, possibly the design is a little different. But I can sit here typing away right this moment with 99% certainty that the card you're possessing will probably contain practically nothing of any real worth. Just. Another. Business. Card.

The very last thing you desire for the precious little business card is for your prospect to be choosing whether they will throw it out in the normal rubbish, or perhaps the recycle bin. This is the choice consumers are going to make who have cooled off on the concept of buying from you... It seems sensible to have your business card aid in the sales process, rather than just offering your name and number, right?

What if you could possibly deliver a card which induced a buying decision? Imagine if it actually resulted in a paying customer, because they held onto it long enough for the timing to be right? Here's 3 ways to make your business card rock!

1. Funk it up a little bit - Never make your contact information the focus of the card. They need to be there, but they're worthless if your card gets thrown in the trash can. And the majority of business cards are dull anyway. Your business is certainly not unexciting, right? Showcase your individuality on your card.

2. Incorporate testimonials on the card - this gives instantaneous believability in your skills or product. Testimonials will do a more effective job of constructing trust and credibility than anything you can say.

3. Make the card valuable - Put an offer on it - This is huge. Make your card a voucher by including a deal... "Present this card to receive $20 off the next purchase." Or "Present this card to receive a no cost appointment priced at $75... How likely am I to get rid of your business card if it's worth $75 bucks to me? Nearly everyone that may be slightly considering your service will keep it. At the very least they will think a little harder they throw it in the bin.

What do you think the impact might possibly be through generating one extra customer every month simply because your business card actually worked?

Hopefully the difference is significant for your business.



All the latest home business building tips are at the Greg Nunan <a href='http://www.homebusinesshub.thoughts.com'>Home Business Blog</a>. Greg Nunan is also a regular blogger at his home-based business <a href='http://www.squidoo.com/home-business-but-not-like-every-other-try-my-opportunity-site'>squidoo blog</a>.

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New Unique Article!

Title: 3 Little Known Secrets About Profitable Business Cards
Author: Greg Nunan
Email: nunan.greg@gmail.com
Keywords: home business, business, home based business, network marketing, marketing, sales, advertising, finance, financial, make money
Word Count: 806
Category: Marketing
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