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A Guide To Excellent Phone Performance: How To Utilise The Phone As An Ideal Business Tool For Professional Communications And Advertising

by David Anttony

In today's business environment, communication is the name of the game. Brands that communicate effectively are what customers look forward to get to know more. Companies that are able to get in touch with clients on a personal level are the ones that receive customer patronage. Surprisingly, these days, stiff competition in the corporate context not only concerns the competition of product lines or service offers.

Yes, The Practice Of Using The Phone Is Still Alive!

To survive the challenges of the corporate jungle, any business entity must meticulously devise a promotional strategy that makes an impact in the communications arena. In this tough arena, where information exchange and data transmission prevail, the simple yet effective use of the phone is believed to have the power to change the tides of the game.

Unknown to many, the phone remains at the heart of the marketing campaign of most businesses, particularly of SMEs that yearn to draw customer attention but are unfortunately hindered by financial restraints. If you're among those who have little faith in the potentials of this seemingly archaic telecommunication device, it is about time you open your eyes to one simple truth: telephone communication and usage, if done at such excellent performance levels, can bring remarkable results for your business.

One great way to recognise the value of phone to your company at a greater depth is to look at your current attitude towards phone usage. According to Paul Dunn, a globally acclaimed marketing guru who's helped over 156,000 businesses create success from scratch through his innovative audio and video programs, the possible results of a delightful customer-centric behaviour on the phone are infinite.

Seeing beyond the common value of the phone to your business can be an enormous feat. Dunn's latest brainchild, PHONE RIGHT, is a 'how to sell on the phone' series that shows several high value specifics and gives you measurable standards that make you understand why handling the phone the right way is a must for every business and why fantastic performers on the telephone enjoy sky rocketing sales and steady flow of profits.

The Potentials Of Effective Phone Performance

The telephone, in all its simplicity, allows you to conduct intelligent, meaningful conversations with people over vast distances, saving you a considerable amount of time, effort and resources. Through the telephone, different business aspects like lead generation, sales and customer service are augmented without you having to endure the risks of incurring bloated expenses.

This business tool can add a powerful punch to your marketing strategy, if and only if, you become aware of your conduct on the phone. Your telephone performance matters, because it gives your clients and prospects an idea of your workmanship - the attitude and behaviour you project over the telephone create a lasting impression in your customers' minds. Phone communication is a critical customer 'touch point' where you get to indirectly introduce you and your business.

Contrary to popular belief, phone performance is not just about your ability to operate the device, but rather your ability to connect with customers at the other end of the line. When you start focusing on your customers needs, your phone approach becomes more personal and result-oriented.

For Paul Dunn, the notion of building positive on-going connections with customers on the phone is an imperative, a necessity that needs to be implemented as a way of amplifying your business core competencies.

As affirmed in his new PHONE RIGHT series, Dunn specifically points out that every phone dialogue is "about delighting visitors." Everyone you speak to on the telephone, according to him, is a visitor - a visitor with a particular set of demands. And your aim, simply, is to address this set of needs with genuine concern utilising an ideal professional yet personal demeanor.

However, these steps are easier said than done. Being exceptional on the phone requires training and practice. Knowing what to say, how to say it, at the right time to the right person is a skill only a precious few know.

Phone Marketing 101: Phone Performance Standards For Aspiring Sales Professionals And Business Professionals

The PHONE RIGHT series, from an objective point of view of this author who has experienced telemarketing woes at some point, is a comprehensive, easy-to-read module that leads you all the way to distinguished telephone success. Here are useful tips and performance standards (all borrowed from the recommended series!) that can bolster your team's telephone marketing prowess, and help you turn every call into a potential sales experience.

1. Give your 'visitors' a delightful welcome. Dunn believes that anyone who interacts with you on the phone is a visitor, worthy of attention. When you pick up the phone to welcome your caller, break out into a smile, to the point of a grin. A simple smile can be heard on the phone. Your smile can easily put callers in a positive frame.

2. Answer the phone on the second ring, within 3 to 5 seconds. This brief interval gives you time to get your smile on. A good phone marketing strategy should have a specific time frame for picking up. If you answer the phone too quickly, you may startle callers. On the other hand, if you do not answer the phone promptly, your clients might feel that you're disregarding them. If you are a part of a small team and you are too busy trying to attend to other calls, you can utilise a by the way remark such as this, "By the way, if you hear a phone ringing in the background would you mind if I asked you to hold while I get it - I promise not to be long".

3. There is a proper way to answer the phone. Here is a simple format that is clear and simple: first, state a good morning or a good afternoon salutation. Identify your department. Then say "this is (first name) (last name). The focus of the answer should be on these two words: THIS IS. This word pair serves like a trigger, a cue for name exchange. When you present yourself to your caller, chances are, he or she will present herself to you too. When you utilise names in a conversation, this builds rapportt between you and your customer.

4. Give out positive strokes. According to a scientific study by Dr. Albert Merhabian entitled "Inference of Attitudes from Nonverbal Communication in Two Channels", the bulk of business communications is interpreted through tonality - or how words are said. It's not only what you say that counts. How you express yourself is equally important. While talking with customers, make them feel that you're actually listening to what they are saying. To do so, you need to overdo those words that let them know you're with them. Use phrases like "uh huh", "really", "that's great", "thank you" and so on while having conversations.

Being on the telephone and not seeing your customers face-to-face is no excuse to settle for substandard communication. This certainly is not the ideal mindset to use while working on the telephone - and this is the very same mindset that Paul Dunn helps you overcome. Dunn's PHONE RIGHT stands out as a down-to-earth, pragmatic and result-oriented feed for the sales person in you. Discover the basics and expose yourself to high value specifics that result to great, long term results for your company - it is about time you use the phone to turn every call into revenues.



Related articles on <a href="http://www.how-to-sell-on-the-phone.com/sell-on-the-phone">how to sell on the phone</a> or visit <a href="http://www.how-to-sell-on-the-phone.com">www.how-to-sell-on-the-phone.com</a>

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Title: A Guide To Excellent Phone Performance: How To Utilise The Phone As An Ideal Business Tool For Professional Communications And Advertising
Author: David Anttony
Email: Buy1GIVE1@gmail.com
Keywords: How to sell on the phone,how to sell on the telephone,telephone,phone
Word Count: 1241
Category: Marketing
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