4 Things to Ask When Selecting Your Domain Name
by Rob Orr
In a conversation I recently had, I found myself in a discussion on what's the best method to use when chosing your domain name for your <a href="http://www.orraclemedia.com">new website</a>. What rapidly became apparent is that there were two distinct issues being debated - naming and branding your website, and search engine optimization (SEO).
So, as you concentrate on chosing your domain I've got a couple thoughts to give. I have discussed previously in other blog posts that you've got to think through what it is that you're making an attempt to do with your website. Is it a blog? Is it an ecommerce store? Is it a new company site? As you build your ideas on how you want to build your website your ideas concerning how to name it should become clearer.
Bear in mind that this is the place where the those who live in the internet world will come to find your business. You would like it to communicate the culture and professionalism of your organization. There's nothing wrong at all with having a laid-back casual site if that is the way in which you or your company operate. Remember that when you're printing your business cards the internet site address will be on there and it has to be consistent with who you are.
Creative or Generic?
Now, that having been said, I suggest that domain names are related to your company. I don't like generic. To me, it says, "not creative" and I don't believe it does you or your blog/business much good to lump yourself in with all those that also chose not to be imaginative. So be creative when chosing your domain and make it reflect your personality - search engine optimisation comes later and is a totally different story.
Long or short?
Long domains are merely a pain to type in to a browser, so keep it short, but readable and where it can make sense. If your company is called "Emerald Coast Outfitters" then a domain like EmeraldCoastOutfitters.com is completely OK because it's descriptive and is easily spelled. However if you are Johann Sebastian Bonhoeffer, I would suggest finding something that is more easy to use like JohannOnline.com. You may want to use increasingly popular possessive pronouns - my, or our or a definite article (the) as a prefix to your name.
To hyphen or not to hyphen - that is the question...
Do not use hyphens if you don't have to. Why? Simply put , they are hard to remember, clumsy to verbalize and are awkward. I have met a few people who've used them, and they have regretted ever registering domains with dashes. They're hard to type, "John DASH Smith DASH Services...." and people will have a tendency to forget them when they are searching for you via direct url input, and could quite possibly send them some other place which you do NOT want to do.
.COM?
Ultimately, if you can get the .com for your preferred name - do it NOW! Do not pass go, don't collect $200. If that fails, grab the .net version, and/or the dot .us version. There are countless top-level domains, but these are among the most popular and notable. I personally don't care for .info, .cc or .biz names and I think that employing a little creativeness you'll be able to find a top-level domain name that's available.
Rob Orr is a <a href="http://roborr.net">professional 1</a> that creates websites that completely rock. He does<a href="http://orraclehosting.com"> small business internet site hosting</a> for blog owners, small companies, entrepreneurs, e-business merchants and more at Orracle Hosting and does a podcast for website owners on all things web.
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New Unique Article!
Title: 4 Things to Ask When Selecting Your Domain Name
Author: Rob Orr
Email: dirasu.653181.0@articlesamurai.com
Keywords: Website Design,Domain Names,Branding
Word Count: 582
Category: Web Design
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