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Reasons to blog for your business

by Natalie Asher

It can be a tricky question to answer because if you are not doing it for an income then why would you spend so much time and put in so much effort to write a blog at all?

Blogging takes time. Yes it does. If anyone is telling you that blogging does not take a good time commitment on your part, they are blowing smoke in your face. Sure, you can have a blog built. Put up some canned content. Post to your blog once or twice a month or even less and never do anything else with your blog. Just like you can start out on a trip in your car, put gas in it once and never touch it. But what happens to your trip when your car runs out of gas. You are going no where. The same will happen to your blog if you don't put the time and effort into doing it and doing it right.

Well I'm one of those people, proper ordinary, mostly boring as hell and with no particular set of objectives in mind so I'm hoping to shed some light on what has been amusingly (and probably quite rightly) called 'vanity blogging' - see Annie's knitsofacto blog for a great post on the subject.

My blog started life as a way of recording things, recording for me, my family and my friends and for a long while (a long while) this was it's sole purpose. I quite liked it, it kept me busy whilst I was studying to finish a degree and be at home for our puppy, it distracted me from boring stuff like writing essays, picking up dog poo and swotting for exams. It made me feel (and this is quite sad to admit) like I had a job still and therefore a purpose in life - lets face it studying history can feel pretty pointless most of the time.

So that's that then, it's funny how the real reasons that I blog are totally different to what I thought they would be. I thought I would say that I blog for fun and to appreciate the moments we are in but nah, I don't... I actually blog to show off and leave a mark on the world. Go figure.



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New Unique Article!

Title: Reasons to blog for your business
Author: Natalie Asher
Email: us@pogospring.com
Keywords: Blogging, Content Marketing, Blogs, Infographic, Media, Marketing, Graphics, Business, Small Business
Word Count: 381
Category: Blogging
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