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Music Production : What Did Happen The Last Ten Years ?

by Jasmine Stevenson

At the start of the 2000's, the music industry, principally the communities of hiphop and rnb, noticed the growth of what we call the "super music producers", accounting for chiefs: Dr. Dre, Timbaland, Rodney Jerkins or The Neptunes.

What is considered a "super producer"? Well, the most suitable answer of their difference with a "simple" producer would definitely take on the example of what we call a "supermodel" in fashion, such as Cindy Crawford, Claudia Schiffer or even Naomi Campbell. You know those widely known fashion models as well as everyone else and you can see them on all of the catwalks. In simple terms: safe values.

This became the very same thing in the music industry : there had been "big" producers, risk free, that directed all of the the projects and also were asked by the most popular singers and also rappers. That was usually more secure for records companies to capitalize on a well-known music producers rather than a newcomer. The notorious one furnished a countless of successful singles, in principle. Just because at that time in most cases big music producers sold discs.

However, the music business, after the starting of the decade has totally changed. First , people don't really pay disk any more.

As a result the record companies invest very little money for a project. And naturally, record labels are not looking to give between $ 100 000 to $ 300 000 for just one single beat, as was the condition during the period of the golden era of music producers. The discs do not sell and the web develops. To do something about illegal downloading of their artists, record companies create or merge with statutory download technology and want to push their presence in this cyberspace world, that has been running from their control for way too long.

But the popularity of the internet also has permitted the growing of many of unknown producers as good as, if not greater than, "Super Producers".

These producers have focused on the improvement of the Internet, that has assisted those to sell their beats online. Encouraging them to contact and work with rappers on a local area as well as an international one. A producer from New York City would now be able to supply beats to anybody in Japan for instance. It is very now simple for them to get a strong popularity with a career. For the artists, this makes an enormous difference! They are able to buy beats online in their own home for their album, EP and also mixtapes at a very affordable prices; far from those applied by the "super producers".

Record labels pay a special attention on this new sector. They buy beats online as well. And currently we can notice that a few internet producers are obtaining signature by big labels such as Rocnation.

The great time of super producers like the age of super models fades away slowly but surely, delivering way to this new sector directed by producers who, quite often, have nothing to envy to the "super producers".



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New Unique Article!

Title: Music Production : What Did Happen The Last Ten Years ?
Author: Jasmine Stevenson
Email: dyna.turner@gmail.com
Keywords: music,songwriters,singers,rappers,songs,beats,artists,hiphop,urban music,art
Word Count: 505
Category: Music
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