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Using Variable Data Print Technology To Control Branding

by Steven Harrison

In today's fast paced world, highly competitive world it is becoming extremely important to use technologies such as variable data print services in order to control and create a brand reputation. The software and services that are available now provide the ability to do everything from creating corporate documents to mail merges with the click of a button. Without some sort of control, this document creation can quickly become unmanageable.

Marketing must employ brand recognition in order to compete. History has allowed several brand names to become the common name for the product. Not many people use the words tissue paper. Instead, they use the brand name that has replaced the product name. This type of recognition is extremely valuable, difficult to achieve, but a product of strong marketing efforts.

In the past, individual campaigns were customized for each product. While this was very effective, consumers are now more likely to associate a brand name to quality regardless of the actual product. This makes introducing a new product line much easier if the consumer recognizes the corporate brand. Print logos and web based images have replaced the musical jingles of the past.

Creating a consistent brand is aided by the advances in technology. Marketing departments struggled to keep up with material changes and requests in the past. If they allowed any sense of freedom to other departments, they quickly lost control of the brand. The layout and even logos began to change without their approval. Using templates in variable data print software puts the freedom and control back where it should be. The layouts and logos can be locked to prevent changes. Other sections can be used to allow the freedom to customize according to the product marketing needs.

Professional looking materials are demanded by consumers. The global availability of products has bombarded consumers with thousands of potential purchases. Consumers no long have the time or patience to sift through entire marketing documents to find what they want. Instead, the customer will take seconds to decide if they want to investigate a product further.

Marketing departments are able to create and control materials, but still allow some creative leeway within each product. This is especially helpful for companies that have affiliate programs. The materials will all have the same look and feel. Data can be used to pull in names, addresses, and other pertinent information without compromising the standard layout.

The costs to create this consistency are very enticing. Service providers on the Internet allow your affiliates or outside sales staff to have access to the templates so they can order customized materials. In some cases, they can download the finished product and print it locally. Software providers have developed the same technology for those that do not need to provide access to external users. The templates can be stored on a local service and accessed by every department for creative purposes.

Companies no longer need to struggle with keeping their branded materials consistent. Using variable data print technology allows the control and creativity to exist at the same time. Customization of these documents is nearly as important as controlling the brand layout. Simply updating the templates makes sure everyone is using the correct logo and layout for their material creation.



If you are looking for <a href="http://branditglobal.com/about">Variable Data Printing</a> make sure you search for us online. We are <a href="http://branditglobal.com/">BrandIt</a>.

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New Unique Article!

Title: Using Variable Data Print Technology To Control Branding
Author: Steven Harrison
Email: steven.harrison@pixel8ltd.com
Keywords: branding, brand design, brand guidelines, corporate branding, logo design, graphic design, web design, rebrand
Word Count: 541
Category: Marketing
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