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3 Powerful Facebook Advertising Tips

by Sheri Andrews

Online advertising has grown by leaps and bounds in the past few years. Even though Google helped to increase the advertising space online, the newest entry to the market is Facebook. Advertisers are realizing that Facebook is very efficient for targeting specific niche markets and groups of people. In this article, we will uncover 3 effective Facebook marketing suggestions that can help you during your campaign.

When you have an ad campaign going at Facebook, you should be sure to test them against each other for the highest possible conversions. PPC ads tend to only be seen once after a search operation; however that is not the case with Facebook ads. This isn't something where users search for something, see it once and never see it again. At Facebook, your audience that is your target market may see the same ad many times over the course of a week, maybe up to several dozen times. So this means that your ads can grow old quickly and get exhausted. When people see the same headline and the same ad design/copy they will eventually start to find it boring or tiring. The easy solution is to make multiple ads each and every week. It's cool because Facebook ad groups are allowed 10 or more ads in them. You really have a lot of wiggle room in this scenario because you can pretty much change what you want. We suggest different headlines for some and not for others, and those with the same headline you can change something else.

Some ads will outpull others because the ad copy is more effective. You need to write compelling copy that gets results. Your ads must be different, and they must be different and effective at the same time. Ask questions in your title or use testimonials from other people who have tried out your product. Give people directions for what you want them to do. In other words, you have to include a strong call to action, without which your ad would simply look plain and dull where the user doesn't even know what to do. Yes, market research is always important and often makes the difference between success and failure. It's all about thinking out of the box and being a little creative with your ads. The more effort you put into the copy, the higher response you will get.

Don't forget to utilize keywords to get the most benefit from your campaign. If you are going to only target via demographics, then your aim is too general. It is only efficient when your product is wanted by tons of people or when you cannot use specific keywords because the audience is too broad. But if this is false, then you should target the keywords because when your ads match, they have a way of achieving a high click through rate, which usually gets more conversions. Search engines such as Google have their own ways to test for relevance and determine the quality score of your website. Even though Facebook doesn't have such a system in place, internally it does follow the same principles. It is common sense; relevance will product stronger results.

Of course there are more Facebook marketing tips around, as usual, but these will definitely get you going in the right direction if you use them. Also, make sure you don't stop testing out your ads until you find the one - that's the key to success with Facebook advertising.



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New Unique Article!

Title: 3 Powerful Facebook Advertising Tips
Author: Sheri Andrews
Email: Submissions@robselaney.com
Keywords: make money online,work from home,marketing,business
Word Count: 578
Category: Marketing
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