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Small Business Internet Marketing Today

by Sharee Murdock

Small enterprise internet marketing is not about building a site and "they will come". They may only come after you get into the practice of working on your website continually.

The basis of any successful website these days is the careful choice of keywords. You'll never achieve success if your keywords attract millions of searchers, if you sell shoes there's no way you can go head to head with Zappos.com or any other huge corporations in that business. You've got to look for an underutilized segment or "niche" within that overall heading of shoes, for example "pink stilettos". These keywords called "long tail keywords" or "keyword phrases" will instantly get you further up the SERPs than by simply using the word "shoes". Google's Keyword tool is ideal for amateurs to find under-used phrases or long tail keywords.

If you put in the words "leather shoes", Google will display a list of phrases built around that phrase and also tell you how frequently a selected phrase is employed on a monthly basis. It's a good free tool to begin with, but there are more, better keyword finders that can be used, but you've got to pay for them. The Google keyword tool will return phrases like "red leather shoes", "where to buy leather shoes" etc, and it is up to you to choose which long-tail keyword phrases to use. It is best to go for somewhere in mid range of search phrases, say three thousand to six thousand / month, any number of searches larger than that may have too much competition. Your target is to get on page 1 of Google's search results which is not easy, regardless of what a lot of marketing "gurus" tell you.

Google prefers frequently updated web sites. Websites should constantly update their material to be Google friendly. It is vital for one to develop the practice of writing a five hundred word article after few days. This five hundred word article should be loaded in keywords. The keywords should be used in the first and last paragraphs of the article.The key phrases should be utilized for 1 or 2 more times within the body of the piece. If one is thinking about using Google Adwords for advertising, the individual will find the key phrases urgent. Google will serve the person's web site more advertising services.

Backlinks are essential. They are considered as the curse of site managers. Building topical backlinks isn't a straightforward process. One should avoid purchasing backlinks from firms. Google has info regarding back links that have been bought. Google will actually ignore such links and might penalise one for using them. It is advisable for one to avoid backlinks at all costs. Wordpress add on backlinks aren't sufficient. The ones that are considered are those from 'do follow' blogs.

The best way to get back-links is thru marketing articles. This is because many article directory sites will require one to have at least a single link to his / her site. Folk will be necessary to submit useful articles to article marketing sites or to other sites employing a 'hub'. This is mostly cheap and saves time.

These three methods of gaining valuable back links are the most useful for gaining back links, and of course there are many others you need to use once you get into the swing of it.



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New Unique Article!

Title: Small Business Internet Marketing Today
Author: Sharee Murdock
Email: bcvideorev@gmail.com
Keywords: small business internet marketing,small business internet marketing statistics,small business internet marketing tips,small business internet marketing strategies,small business internet marketing blog,small business internet marketing seo,local internet marketing,internet marketing tips
Word Count: 558
Category: Marketing
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