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How to Properly Improve Your Google AdWords Quality Score

by Monica Martinez

Google AdWords can help you get lots of relevant traffic to your site and help you convert your visitors into customers, leads or subscribers. If you want to increase your ROI then you need to make sure you have a good Quality Score and this article will reveal some strategies you can use to increase your score.

A Higher CTR Is Essential: You need to work as much as you can on improving your clickthrough rate because it will have an important role to play in getting your Quality Score up. Everything you do, from inserting new keywords, removing ones that aren't performing, trying new ad copy, landing page optimization and so on, should concentrate on increasing your clickthrough rate. Google doesn't let anyone know how important a role CTR plays in their algorithm, but the truth is that the quality of your ads is essential and it will help you increase your CTR. It's a win-win situation when you pull in a high number of clicks, because it will not only get your ad more targeted exposure, but you'll also notice your bids going down while maintaining your top position. You need to target a CTR that is at least 30% to 40% to increase your Quality Score. You will certainly need some time before your CTR improves, but it will be worth the wait because it will make your life easier when you have a decent Quality Score.

Match Type Experiments: Testing different factors is the way to increase your AdWords Quality Score, and that includes "Match Types." Sometimes, for example, you might find that broad match doesn't give you such a good CTR as if you were using exact or phrase match. It all depends on the types of ads you are writing, the niche you are in and so on. You will see quite a shift in your Quality Score when you are concentrating on implementing new things to improve your campaign. If you want things to go in your favor you need to experiment because AdWords campaigns can be very unpredictable.

Identify Areas of Improvement: You'll always find areas in your campaign that can be improved; the AdWords Quality Score tends to fall below the line sometimes without any clear cause, which is why you need to take the necessary steps to find it out. You could be doing everything but still get a less than satisfactory results, which is normal. When things get to this stage you need to check the "Details and Recommendations" section inside your AdWords accounts because it provides a lot of valuable information and you can find it shown as a magnifying glass next to your keywords. Despite the fact that there are a lot of variables that will play a role in what your Quality Score is, doing this will provide you with all the information you need to move forward.

Getting a high AdWords Quality Score is simple as long as you make sure you are acting correctly and at the right moment. If you are only just beginning, it could take a while for you to get your Quality Score up and start enjoying the advantages. However, in the long run, a good Quality Score will be enough for you to generate targeted traffic that converts well.



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New Unique Article!

Title: How to Properly Improve Your Google AdWords Quality Score
Author: Monica Martinez
Email: Submissions@robselaney.com
Keywords: make money online,work from home,marketing,business
Word Count: 548
Category: Marketing
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