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Seven Tips For Corporate Event Publicity

by Ian Tate

Corporate events organization is a double-edged sword - it can be both a source of great excitement or a source of great consternation. This is especially true when corporate event managers are faced with a dilemma in balancing the need to create an enjoyable and beneficial event, and at the same time entrusted with the responsibility to create publicity for it.

Worry not - creating publicity for corporate events doesn't have to be as stressful as it often is, as long as you use the right approach. The following tips will provide you with an insight on some of the best practices used in creating publicity.

Teamwork is a very dynamic tool in any project, and one way you can use this is by delegating a task to a certain member of the team. So while your team member does the dirty work, you can sit back and manage the team and the event itself. Your role would now be more of a leader and decision maker, as well as someone who can provide counsel for the rest of the unit.

When ensuring that your event turns out as expected, you have to be absolutely sure you have chosen the right person for the job. It is essential for this person to possess the necessary contacts with media companies, such as television stations and newspapers, way before the event kicks off.

When copywriting for your local paper or a direct mailer, keep your copywriting simple. When creating dynamite publicity, great things come in small packages, so put a premium on simple writing with high impact - and good editing. Also, thick information packs are out of the question, unless specifically requested by the recipient.

The words in your copywriting projects have to be simple and not overly flowery. Like many of the best songs are those people can easily relate to, the same applies for ad copy - simplicity is a thing of beauty.

Many corporate event organizers leave out adding a contact number, physical or email address on their publicity pieces, and this may be quite surprising considering this sounds like basic common sense. Keep this in mind so that you can be contacted for further information.

Make sure you keep your press releases up to date at all times. This is important because press releases always need to have some form of relevance and be the most recent ones created.

Always stick with the truth when you are answering questions from the media, or holding a press conference. These people are resourceful enough to find out the whole truth from other sources, so it wouldn't do you good to tell a white lie, exaggerate small successes or downplay huge failures.



Learn about <a href="http://www.ereleases.com/howtowrite.html">writing press release</a> <a href="http://searchenginepublishing.com/3266/get-noticed/">that</a> are readable.

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New Unique Article!

Title: Seven Tips For Corporate Event Publicity
Author: Ian Tate
Email: uaw@commercepublishing.com
Keywords: Public Relations,Advertising and Multimedia,Advertising,Multimedia,Marketing Tools and Resources,Marketing,Marketing and Business,Business,Networking,Network Marketing
Word Count: 452
Category: Marketing
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