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Marketing In The Modern Business World and Economy

by Rick Hart

It's a new world. Folk are so doubtful of promotional messages and being "sold" that their guard is up. Getting people's notice is getting much harder all of the time.

What's a salesman to do?

There's only 1 answer. Change!

Why change?

Sure you may be able to make sales utilising the old techniques but it'll get tougher. Unless your mindset changes. When you see yourself as a problem solver instead of a "salesperson" you'll never make as many sales as you could.

But more importanly... You will be stressed and won't enjoy the procedure.

And even more importantly, neither will your customers.

Fess up. You do not enjoy facing folks who don't really wish to see you. And you do not enjoy cold calling people who don't want to be spammed.

But if you actually had the mind-set you can help them... And your only goal was to see if they were open to that possibility... Would not that make it far simpler.

If you saw yourself as a "solution provider" instead of a salesman trying to make the sale, would not that change your approach and perhaps even your prospect's.

If you revealed to them and yourself... "I just want to see if my solution is a decent fit for your problem. If it isn't then we can shake hands and I may go away." If everything you revealed and did expressed that goal and that mind-set, selling would be easy... Would it?

<b>There is a New Kind of Sales Coaching</b>Coaching

So how do you adopt this new mind-set?

Well it's really quite easy. Unless you do not have it.

If you are comfortable with having to "make the sale" or if you are so concentrated on setting the appointment... Then this new mindset may not come so simply.

It's not easy to change your thinking to the degree that you&#39;ll be fully accepting of being able to run away from a good prospect and give up the sale. For a success-driven salesperson this isn&#39;t always simple.

If you are used to using those closing techniques you&#39;ve been taught for years and you cannot develop the new opening systems required to be in a position to put your prospect at ease, then you have some work cut out for you.

But if you are bored by being stressed from making cold calls and always chasing your leads, it could be an easy transition to this new mind set.

If you have always felt there has to be an easier way. A way where you and your customers can find mutual respect and be well placed to both be honest if your solution actually is not a good fit for their position.

Imagine having the ability to live with the truth and never need to hound the sale or chase customers when the actuality was they were never going to buy anyway. You lost the sale at the beginning but you never realized it. Actually it never was intended to be a sale. Your prospect was never letting you know the truth... Through the whole process.

Why would they? They do not know you yet.

Like to learn some more?

Here's an <a href="http://www.online-sales-training.net" title="online sales training" target="_blank">online sales training site</a> that will help you learn the new selling mindset for the new market place.



Rick Hart is a long time salesperson and marketer. He helps salesmen understand cold calling and the <a href="http://www.online-sales-training.net/handling-objections-with-the-new-selling-mindset">new selling mindset</a> on his internet site <a href="http://www.online-sales-training.net/">Online Sales Training</a>.

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New Unique Article!

Title: Marketing In The Modern Business World and Economy
Author: Rick Hart
Email: dirasu.879948.0@articlesamurai.com
Keywords: online sales training,cold calling
Word Count: 571
Category: Sales
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