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Solid Self Marketing For Typical Interview Questions

by Rana Oday

I've been in recruiting for 15 years. For those who don't know, a headhunter (same thing as a recruiter) goes out and finds very specific people to fill very specific positions at client companies. If we pull that off, there may be a nice commission included, and if we don't, well, we starve. So, recruiters become very accomplished at not only finding qualified people (the easier, not easy, part) but (the most crucial part) at preparing those people to speak about all of the right things reacting to their phone interview questions and later in person meetings.

I'm a big believer in marketing a Candidate (That's recruiter-talk for the person seeking the position) making use of a cohesive marketing strategy. This involves three key components: The 30-second Elevator Pitch, The 180-second Tell Me a Little Bit About Yourself, and The Resume. All three are created centering on the most impressive, specific achievements of the job seeker.

To start, looking back over job history, and just the career history that concerns the job being sought, identify the three highest impact specific successes. These have to be examples of going above and beyond that really jump out. Also, they should include specific numbers whenever possible. As an illustration, "I was the # 1 producing sales rep out of Five hundred in 2004 for producing over $50 million throughout my territory. That was a gain of 36% from the previous year." Most people probably don't have something that ideal, but get as near to the mark as is practical. It could be "I ran a $10 million dollar company with 87 employees for 7 years." Now, list out those three components in order from greatest to least.

The Elevator Pitch is a short 20 to 30 second initial introduction that's used during a call when contacting a new person. In quick order, give your name, the number of years you have been in your profession, a single line version of the best accomplishment, and the reason you are calling. It might sound along these lines, "Hello, I'm Dean Jawarski. I've been an executive recruiter for 15 years. During that time I've placed over 200 software engineers at X company alone. I was wondering if we could speak about any positions you may have available?" If that goes well, that pitch might turn into a conversation or otherwise lead to one being scheduled.

"Tell me a little bit about yourself", is the beginning question of most interviews. It's a wide open opportunity to set the tone for what is to follow. Again, repeat the elevator pitch, but this time go deep into all three of your major accomplishments in depth. It should take 2 or 3 minutes. Then end it using a statement that those accomplishments plus your work history in general are what make you a great fit.

As far as the resume, it should also be made to highlight those three major accomplishments as well as perhaps two more. Many interviewers will use the resume as a general road map for that conversation going down it in order. If they do, this sheet of paper will lead them right to all the successes mentioned earlier.

All things considered, the net result is an exceedingly concise and well put together presentation of all your best strengths that has been stated and restated several times.



For more about <a href="http://jeffjackson.areavoices.com/">Interview Questions</a>, check out <a href="http://kevinsbigmoveandjobhunt.weebly.com/">Our Blog</a>.

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New Unique Article!

Title: Solid Self Marketing For Typical Interview Questions
Author: Rana Oday
Email: info@pacificreliant.com
Keywords: resume,job,interview,career,employment,interview tips,business
Word Count: 546
Category: Marketing
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