The Importance Of Newsletters For Hair Salon Marketing
by Michael Colosi
In addition to your e-newsletter, send a glossy published bi-monthly or quarterly newsletter to your clients. This is separate from your e-newsletter, which can be produced at an especially reduced cost and has a wide reach but may often get lost in your clients ' in-box with the plethora of inbound email promotions and spam that one receives on an everyday basis. The revealed newsletter is another way to keep in touch with your customers and to market to your prospects.
With the arrival of e-mail promoting, often receiving something in the post might be deemed unique. Also, for those in your database who didn't supply you with their email or who do not open your e-mail, they will still receive updates from you thru this medium.
You currently have the opportunity to send something to your clients by post which allows you to include time limited vouchers or coupons for specials on manicures or other treatments as a lure for your clients to make a booking or to refer their friends to you. You may also include a premium such as a magnet, calendar or coasters. Testimonials, including a CD with your top client stories will be an exceedingly pressing way to sell your services.
Other novelty or published matter you can include could be a voucher for first time visitors which your clients can give away. Make the best of the price of the postage. In your magazine, you can include updates of your salon's activities or feature a customer every month with photographs before and after.
If you're not the creative type and do not wish to spend the time producing this, outsource it to a local marketing communications company. Remember, it is always possible to scale back the cost by having someone sponsor it (hair product supplier, your partners, corporate) by offering the sponsor full page adverts or barter with the designer and printer for hair treatments.
To get a start on this activity, subscribe to numerous online and printed newsletters. Hostels, clubs and associations most always have regular revealed updates for their members and clients. Read the headlines, scour the content for value and assess what works, what is attention-grabbing and deem whether it is read-worthy.
It is important to maintain a high level of quality control of your newsletter content. If it's merely a glossy leaflet of your salon, it could be read once and future copies may be disposed of without a glance. As in an e-newsletter, the content must be engaging and pertinent to the reader. The purpose of this newsletter is also to encourage sales so make sure you include benefi ts, customer testimonials and clear steps concerning how to take action!
For serious and proactive spa and salon owners, Michael Colosi is offering an amazing in depth no-cost report that details ways that you can get a substantial amount of new clients flowing into your spa or salon business....this month. Just visit: <a href="http://salonandspamarketingtoolkit.com">Marketing A Hair Salon</a> Report and grab your copy now to get your <a href="http://www.facebook.com/HairSalonMarketing">hair salon marketing</a> into overdrive.
---------------------------------------------------
You are receiving this because you signed up for it on 2012-01-11 from IP
To fine-tune your selection of which articles to receive, just login here:
http://www.uniquearticlewizard.com/bloggers/
using your username:
To unsubscribe please use the following link:
http://www.uniquearticlewizard.com/unsubscribe.php?mail=chiakhoaseo.thanhcong@blogger.com&code=be8dd06bc389a1220ca7344b6083f28f
---------------------------------------------------
---------------------------------
New Unique Article!
Title: The Importance Of Newsletters For Hair Salon Marketing
Author: Michael Colosi
Email: dirasu.30011.0@articlesamurai.com
Keywords: hair salon marketing,beauty salon marketing
Word Count: 454
Category: Marketing
---------------------------------
0 nhận xét:
Đăng nhận xét