Are You Trying To Make A Pass On The...Customer?
by Robin Rohrs
Marketing and sales are two things that are integral in any small-scale to large business, like it or lump it. You can make it more fun, if you take the approach that you want to seriously flirt with a growing list of prospects.
Ah, marketing appeal. Yeah, that's flirting all right. Come to think of it, it definitely is. Indeed, you want to give your customers something "legen...wait for it...dary" to look forward to, something that would earn their trust and make them like you in a business sense. With the economic situation worldwide in ruin, seven touches is the very least it would take for a salesperson to make that sale, so it is doubly important now to pique the interest of your prospective customers in ways they may not be expecting.
Online presence - that is one mighty, powerful tool, possibly the sharpest one in your toolshed of customer attraction. You would want your website to be easy to look up on the Internet, because people search for person names, business names, names of products or services and also their corresponding benefits. They are less likely to open the telephone book and flip through the yellow pages. Take advantage of the power of the Internet and achieve full marketing potential.
But even with the World Wide Web on your side, you need a "playbook" like the aforementioned Mr. Stinson - this time we're referring to a playbook of marketing strategies. You can't flirt with them, if they can't find you.
Our team of "flirting experts" (no, not Mr. Stinson or his numerous alter-egos) have some great, inexpensive ideas you can try:
Develop a good website
Build a powerful direct response entity Write your headlines as if you were talking to a friend, and solving their problem
Use action words to motivate your customers to do as you want them to do
Work on that email signature of yours
Your signature must be replete with business contact details
Focus on promoting one thing first. A new product, service, newsletter, article, free conference call. Take this opportunity to develop some engagement and rapport with your prospective customers.
Referrals can go a long way, as they allow you to work on the same niche market while having your site listed on their sites, despite the sometimes contrasting nature of your businesses.
To quote the late, great Marvin Gaye - can I get a witness? Use them in all your printed and online collateral materials. The hottest new thing is audio and video testimonials you put up on your site.
Use audio and video conferencing from your PC for sales, presentations, meetings. They work effectively for a prospects, clients and vendors. It's no longer novel. In fact, it is inexpensive and gets the message across fast and furious.
Article writing and press releases are very helpful and when published, can tell a wide range of people about the things you do and the business you run.
Oh yes indeedy - these great ideas are all fast, furious and effective, but you need to be diligent when testing them out. But if you please, you can outsource the above tasks or automate them, thus saving you time while generating more profit.
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New Unique Article!
Title: Are You Trying To Make A Pass On The...Customer?
Author: Robin Rohrs
Email: uaw@commercepublishing.com
Keywords: Customer Service,Customer Service and Marketing,Marketing,Marketing and Business,Business,Advertising and Multimedia,Advertising,Multimedia,Marketing Tools and Resources,Public Relations,Networking,Network Marketing
Word Count: 540
Category: Marketing
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