Uncover Why Google is Giving More Value to Social Media
by Tamera Duncan
In our last issue of Facebook for Business, we talked about making use of advertisements on Facebook to boost your sales. In this issue we are going to talk about social media management for improved search engine rankings and traffic.
There are a number of affiliate marketers that state that Facebook has turn out to be more effective than Google in terms of pulling in traffic. Whether this is true or not, it's not surprising to know that many other marketers are jumping in the bandwagon to try out Facebook marketing for themselves also because this way is a lot inexpensive and much simpler to set up.
Give consideration to these tips on how to get appropriate traffic from Google directly to your Facebook business page.
Create A lot Of Quality One-way links
There are actually a number of ways you can lead your potential clients and customers towards your page. This is one of the positive aspects of a social networking site. You can do this by using backlinks depending on the number of 'Likes' that you accumulate. This is also known as on-site optimization.
The offsite way is to build links using other websites such as your official website, article publication sites, other social networking sites, email signatures and the like. Using of articles to set up backlinks is quiet effective and cost-effective as well. What's more, they can present helpful information for your present and potential clients as well.
- Use your Business Name
It's alright to become a bit creative and fun with your updates. Unfortunately, this isn't the case when it comes to your business name on Facebook. Of course, you need your name to be easily searchable in Facebook. This optimizes your target keywords better. Be sure that your business name doesn't come with too much hoopla. In some cases, you might also need to distinguish yourself from another identical business name. For instance, if your business name is Jonathan's Fruits Shakes, and there's another business name that sounds similar, why not consider changing yours into "Jonathan's Healthy Fruit Shakes"
You should also do the same for URL's. This is a somewhat innovative addition to Facebook features supposedly placed to make the searching for your Fan page easier. Again, don't try to be too zany or creative. Go for something direct like facebook.com/jeremiahsfruitshakes.
- Complete your Profile
What can be a more important aspect than your landing page on Facebook? From here, customers will consider whether they want to read on and explore the other parts of your profile or not. So answer completely as much as possible. This is also your chance to use a bit of your creative side. It would be best if you come up with some eye-catching content.
Your landing page is also one of the pages where you can place keyword-rich text. Aside from using targeted keywords, you can also add in broad, general keywords that are typically used in your selected niche. This is so Google can easily find your page. Also, make use of customer feedback or testimonials as these will help you attract more prospects. This will add believability to your page and to your brand in general.
It is not suggested though, with all the advantages that Facebook has in case you were thinking of such action, to use the Fan or Business Page in lieu of an official website. Facebook only adds another dimension to the logistics of online marketing.
Be sure you don't miss our next issue of Facebook for Business
There are certainly a lot of ways to utilize <a href="http://woosamedia.com/facebook-marketing-for-business/" >Facebook for Business</a>. However, if you want to find out more see here for additional <a href="http://woosamedia.com/">Facebook marketing</a> strategies.
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New Unique Article!
Title: Uncover Why Google is Giving More Value to Social Media
Author: Tamera Duncan
Email: alerts@woosamedia.com
Keywords: facebook marketing,facebook for business,facebook marketing for business,social media management,social marketing,social media marketing,social networking,internet marketing,marketing,advertising,internet marketing,online marketing,digital marketing,facebook,internet
Word Count: 591
Category: Marketing
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