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Use Print Marketing Material To Win An Audience For Your Work

by Cathy Mercer

If you are thinking of producing a play for the commercial market, there are many ways to promote it and using various print marketing material is one of the most effective. This would include business cards, fliers, posters and programs. There are other ways to ensure your play is noticed, such as social media and getting coverage in radio and newspapers.

Business cards are a simple and effective method of promotion. They are usually rectangular cards with your contact information on them as well as some information about you, your job title for example. You can print on either side of the card, in color or just black and white. Give them out at networking events when you tell people about your production. It will help them to remember.

Fliers are usually a lot bigger than business cards and can hold more information about your production. Usually this information would include the title of your show, the price of tickets, the location of the theater and some blurb. The blurb should inform about the plot of the play and give sense of it's style.

Fliers can be distributed by the thousands. You can employ people to hand them out to passers by in busy places, or you can do a mail shot and have them posted through peoples' mail boxes. It's important that they are eye catching because these days consumers are bombarded with marketing messages so it is difficult to catch their attention.

Producing a program for the show is effective too. It would include background information about the cast and crew. Audience members purchase them before the play starts and often use them later on to tell their friends about it. The program is a good way of passing on information about your production.

Posters are very useful for marketing purposes. The artwork must be excellent in order to get maximum impact. Think about using a graphic artist to create the very best visuals for you. If you have a sizable budget, you might want to buy advertising space, billboards can be effective, especially in places such as train stations.

A social media campaign can be a useful supplement to your printed promotional materials. Create a Facebook page and invite people to join it. This can help to spread the word. Twitter is also very useful for this. People retweet your updates and this can make news of your production spread.

Starting a blog for the show can be effective too. You can use it as a production diary and offer more in depth information about what you are doing. You might post interviews with members of the cast and crew or talk about how rehearsals are going. This is a good way of engaging your audience.

It's worth researching the market place before deciding on the <A href="http://printshop1.com">print marketing material</A> you are going to use. Seek out other shows which most resemble your own and study the marketing they have done. Establish what has been most effective and then create something similar for your own production.



You can visit the website <a href="http://printshop1.com">printshop1.com</a> for more helpful information about How Print Marketing Material Can Help You Sell Your Show

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New Unique Article!

Title: Use Print Marketing Material To Win An Audience For Your Work
Author: Cathy Mercer
Email: nathanwebster335@live.com
Keywords: sales, marketing,
Word Count: 514
Category: Sales
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